Rapidly growing technological advancements and internet has changed the way customers interact with brands. Being one of the fastest growing advertising agencies in Lahore, Millimeter is helping its business to adapt to change and succeed with Digital Marketing. The company is providing quality digital solutions in Lahore assisting its clients to achieve more sales through digital assets. Through digital marketing services, the company is providing real time benefits to its clients through various incorporations such as marketing campaigns, media buying, production, market research production and designing and development (Alexander, 2016).
Digital marketing is a terminology for all of online marketing efforts by an organization. Digital channels such as social media, Google search and other websites are leveraged by businesses to interact with existing and potential customers (Chaffey, 2017). Therefore, best digital marketers have a clear picture of the ways of supporting branding assets to their overarching goals. The following are the branding assets that fall under the efforts of digital marketing of Millimeter:
1.Search Engine Optimization:
Millimeter adopts the procedure of optimizing its clients’ products and services to rank higher in search engine results for increasing the amount of organic traffic that the website receives.
2. Inbound Marketing:
Through inbound marketing, Millimeter takes benefits of “full funnel” approach to attract, convert and delight customers utilizing online content.
3. Social Media Marketing:
Social media marketing helps Millimeter to consolidate its brand presence on social media using results driven advertising and marketing strategies.
4. Online PR:
Millimeter, through online PR, ensures the practice of securing achieved online coverage with digital publications, content-based websites and blogs. This helps the company to attract customers likewise the traditional PR but in the online space.
5. Digital Media Buying:
Moreover, a full range of digital media buying services are being offered by Millimeter which includes social, mobile, display and performance media through 360 media campaigns that ensures to meet the clients objectives.