Millimeter ad. Agency since its inception in 2008 has noticed few of the ugly truths about advertising agencies in Pakistan. Here are top 3 truths about advertising agencies in Pakistan.
1. World Of Commercialism:
No one can deny the fact that commercialism is penetrating widely in Pakistan. Majority of the client are more concerned in finding ways of accruing more and more money rather than giving something valuable to the society and believing that money will come along.
2. Minimal Advertising:
Less focus is given to the product and its characteristics but the marketing techniques involves touching upon emotions in beautiful and subtle manner order to gain brand loyalty.
3. Cheap Stunts:
Its quite ironic the way advertisement is more concerned with bashing the competitors or advertising targeting females or involving dance to sell products.